Our Marketing Strategy – Sherman Oaks Homes

by Mario Acosta on May 19, 2011

in How We Market Your Home For Sale, Sellers

How We Sell Your Home

Our challenge is to create the demand for your Sherman Oaks real estate  that attracts more buyers and gets you the best outcome.

This requires a careful mix of strategies:

  • Intensive local and national networking
  • Aggressive print exposure
  • Expansive online  and social media exposure
  • Custom direct mail advertising and marketing materials

It takes a skillful combination of marketing techniques to direct maximum attention to your home.  We will devise a custom plan designed to bring qualified buyers to your door.

High-Profile Print Advertising

No real estate firm advertises more widely than Prudential California Realty.  From top real estate magazines to regional newspapers and the Wall Street Journal, our company is consistently seen where it counts — making it more likely that buyers will start their home searches with us.

This extensive ad program brings in a high level of calls from interested buyers — calls that give them the opportunity to learn about your home.

Sweeping Online Exposure

84% of home buyers use the Internet to search for a home.  Our listings and banner advertising appear on a range of high-traffic home web sites, including:


p-aol p-trulia

p-yahoo p-LaTimes


Since a majority of homeseekers now search on the web, it’s important to know your home will be seen in all the right places.

Networking and Collaboration

To help find the right buyers for your home, we network with real estate professionals in both local and national markets and share leads and critical information.

These collaborative tools include:

  • Private, nationwide agent intranet
  • National convention
  • Regular branch meetings
  • Special networking events
  • Broker caravans
  • Contacts throughout the real estate community

Worldwide Connections

Nearly one third of all residential real estate transactions involve corporate relocations.

We will expose your property to this huge pipeline of relocating buyers through:

  • The Prudential Real Estate agent network, which generates over 100,000 referrals a year
  • The Prudential Real Estate Referral and Relocation Services, which contracts with over 900 major organizations across North America

Major corporations nationwide look to our company for relocation assistance.  This creates a rich source of highly motivated buyers for your home.

Estate Marketing

The market for upper-tier properties is small, exclusive and global.  As a member of Prudential’s distinguished Fine Homes International network, we are linked to offices in the nation’s leading upscale markets.  These impeccable connections facilitate cross- promoting distinctive properties and sharing information on affluent buyers.

The pool of buyers for exceptional estates is small and difficult to reach.  We have inside access to these exclusive circles nationwide.

Smooth Transactions

Our personalized service to you is backed by a team of experts, all working together to deliver a smooth and successful outcome.  These services include:

  • Skilled legal counsel
  • Dedicated transaction coordinator
  • Experienced marketing coordinator on staff
  • A supportive management team

Prudential California Realty is a part of HomeServices of America, a Berkshire Hathaway affiliate.

Berkshire Hathaway

  • Warren E. Buffett – Chairman of the Board, Chief Executive Officer
  • $109 billion market capitalization
  • $69 billion in cash and invested assets

This provides you with the exceptional assurance of choosing a real estate agent and company that is backed by the power, authority and assets of a global leader.

Contact us today so we can design a custom marketing plan for your Sherman Oaks home.

Home Value Report Request

To receive a free market analysis estimating your home's value, just fill in the form below. I will analyze the data you provide and get back to you with comparable sale information for your neighborhood and a range of approximate values for your home. If you need a more precise valuation estimate, I will arrange to tour the property with you. All information you provide will be kept strictly confidential.
  • Please list additional rooms and describe any special features and recent upgrades. For example: new roof, new carpet, custom kitchen cabinets, property near park, etc.
  • Quick Contact Details

Sherman Oaks Home Search Sherman Oaks Home Values

Post by Mario Acosta

Mario has written 117 articles.

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